PSY 322 WEEK 2 Marketing
Communications Memo
PSY 322 WEEK 2 Marketing Communications
Memo
Select one of the following scenarios,
where an organization is creating an integrated marketing communications plan
to increase its customer base, as the basis for your memo:
- You are the owner of a small business in a large
metropolitan area. You specialize in designer women’s clothing.
- You have been hired by a national toy
manufacturer to develop and create a new line of educational toys for kids
aged 7-10.
- You are the marketing director for a military
veteran’s foundation that must raise money to create a fallen heroes
monument.
Prepare a 1,050- to 1,400-word memo to the
organization’s management team and discuss the importance of demographic and
psychographic information in developing marketing communications.
Choose two demographics, such as race,
age, location, income, religion, or marital status; and two psychographics,
such as personality, buying motives, interests, attitudes, beliefs, and values.
Determine the influence these elements have
on the marketing communications for the organization.
Decide which types of demographic data
and psychographic information would be most helpful to the organization as they
create their plan.
Provide a rationale for each of your
decisions.
Click the assignment files tab to submit your assignment.
Click the assignment files tab to submit your assignment.
PSY 322 WEEK 2 Marketing Communications
Memo
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